Business identity and website
Confirm NAP and location data. Use a clear location page where appropriate. Keep titles, headings, contact details, hours, and structured data aligned with what customers see.
Make the site mobile-friendly and ensure calls, forms, directions, and other conversion actions work.
Google Business Profile
Use the correct business name and category, complete relevant profile fields, maintain hours, add useful photos, respond to reviews, and keep location details current.
Follow Google's eligibility and content rules rather than forcing keywords into business names.
Citations and listings
Audit existing citations, correct inaccurate core profiles, resolve duplicates, add missing important sources, then expand to legitimate local and industry directories.
Store profile URLs, credentials ownership, and verification status.