Start with the right problem
A useful citation workflow begins by identifying whether the business needs accurate data, cleanup, new listings, monitoring, or ongoing management. Use the related guides below to choose the next practical action.
Explore the guides
NAP Consistency: Name, Address and Phone Number Guide
Understand NAP consistency, standardize local business information, find common causes of inconsistency, and fix incorrect citations.
How to Audit Local Citations
Audit local citations for inaccurate NAP data, duplicate listings, missing profiles, outdated details, and opportunities to strengthen business listings.
How to Find Incorrect Business Citations
Find incorrect local business citations using NAP searches, historical data, directory checks, and citation-audit tools.
How to Fix Incorrect Local Citations
Correct inaccurate local citations, update old NAP data, resolve access problems, and keep a record of citation cleanup work.
Duplicate Business Listings: How to Find and Fix Them
Learn what duplicate business listings are, why they happen, how to distinguish legitimate profiles from duplicates, and how to resolve them.