Confirm the correct business identity
Freeze the current NAP and website details before touching any directory. If the business has multiple locations or practitioners, clearly define which entity each profile should represent.
Keep proof of address, phone ownership, and business identity available because some platforms may require verification.
Claim or access the existing profile
Use the platform's normal claim, edit, or support process. If credentials are unknown, recover the account rather than immediately creating a new profile.
For profiles created by a vendor, check whether account credentials were supplied in the original project report.
Correct, merge, or remove
Update incorrect fields, merge duplicates where a platform supports it, or request removal of obsolete profiles. Preserve legitimate historical information only where the platform and user experience call for it.
Document changes and dates because updates can take time to propagate.
Verify the live result
After the platform processes the change, revisit the public profile. Confirm the displayed name, address, phone, URL, and location association.
Re-audit after a few weeks if the business had widespread legacy data.